To continually and proactively communicate and engage with your community.
To promote the benefits, opportunities, and attractiveness of your service as an employer.
This is achieved by sharing, engaging and truthful information regarding employment in the fire service, to raise awareness and interest and to boost the volume and quality of applicants for all roles.
Sharing this information can be achieved using a variety of methods:
Direct contact by fire service employees/representatives
Indirect messaging via social media
Recommendation and referral
Everyone employed in or associated with your fire service can play a part.